Proper list maintenance is vitally important. This is the process of organizing, refreshing, and maintaining your audience data in Mailchimp with the help of the platform’s in-built list management functionality. To subscribe them, you’ll need to get their explicit permission to send them your marketing materials. You should also be careful with the contact details you collect for purposes other than subscribing.įor example, if you run a restaurant and customers provide their email addresses to take part in a promo, you cannot treat these people as subscribers just because they gave you their contact information. This means you cannot use any third-party email lists or copy email addresses from publicly available sources. First of all, you should only include contacts you collected yourself under relevant circumstances. Not just any list of emails can be a Mailchimp list. In this article, we’ll use both terms interchangeably. Despite this, many marketers still keep calling them lists because this term was widely used by Mailchimp before. This is what lists are now officially called in the Mailchimp interface, tutorials, and other materials. However, over time, lists typically accumulate many other data types, such as customer location, engagement stats for each contact, and so on.Īnother term for the Mailchimp list is audience. It’s called a “list” because its core element is, well, a list of your customers’ names and email addresses. Practically speaking, a Mailchimp list is a database containing information about your contacts to whom you send emails in bulk using Mailchimp. What’s next? What is a Mailchimp mailing list?

Mailchimp bulk email