HubSpot Tip: Keep it simple in the introduction. Next, provide the crucial details of when and where the event will take place. Then, describe the purpose of the event and the activities that are scheduled to occur.

Describe who is holding the event and who is invited or expected to attend. The first paragraph should provide a general summary of the event. HubSpot Tip: Use this format for the date: Month Day, Year. HubSpot Tip: The headline should grab the reader’s attention, so make it as catchy as possible.įollowing the headline, you should enter the date of the press release and the city from which it was released. If necessary, you can add a sub-headline called a “dek” to provide more detail. The headline should provide a very brief summary of the event. Since a press release is aimed at the news media, it should begin with a headline, similar to that of a newspaper article. If you don’t have a letterhead template, be sure to at least include the organization’s logo and address. HubSpot Tip: Issue your press release on your organization’s letterhead. This template provides a great way to create buzz and excitement around your event. Are you looking for ways to publicize an upcoming conference, benefit, party, concert or other event? An event press release is an official statement issued by an organization to newspapers and other members of the news media to give information on an event.

News templates for google docs